For outdoor and sporting goods brands
Make the next gear decision traceable to real purchases.
Your commerce and customer records remain inside a workspace isolated for your organization. The evidence behind every number leads back to an actual order. A person on your team approves each segment and asset before it goes anywhere.
Commerce evidence for considered purchases
Start with the trail your gear business already creates.
Online orders, store purchases and product records show what customers chose. Marketing data adds context without replacing the order evidence.
- Shopify
- Klaviyo
- GA4
- Meta
- Point of sale
- Orders
- Products and variants
- Purchase history
Find serious gear buyers
Group customers by category, order value and repeat purchase history. Give your team a useful audience without guessing at intent.
See how customers build a kit
Identify products commonly bought together or in sequence. Use those orders to shape relevant gear recommendations.
Work with the season and conditions
Compare purchase patterns across dates, categories and sales paths. Plan content around demand your records already show.
How gear evidence becomes useful work
Follow the purchase trail from source to approval.
The engagement begins with the systems behind online and store sales. It finishes with a result your team has checked and chosen to use.
Combine
Bring online and store purchases together.
Connect Shopify, point-of-sale and marketing sources inside your organization's workspace.
Inspect
Read the pattern across products and seasons.
AIRA examines categories, order sequences and purchase timing against the question your team asked.
Verify
Open the evidence behind the recommendation.
Review the audience logic and underlying orders before accepting the result.
Apply
Put approved findings into the next gear brief.
Save the audience or use reviewed assets for a launch, seasonal campaign or enthusiast partnership.
Workflows & demos
Turn gear evidence into practical launch work.
Frame audience building, launch assets and creator research around actual purchase history. The demos keep considered buying cycles and enthusiast context in view.
Serious Gear Buyer Audience
The considered buyers behind the big-ticket orders, counted first.
- Any source connected
- Data access on
The prompt
Build a segment of customers who have spent over $500 in the last twelve months and accept marketing. Show me how many match before I save it.
Run in AIRASerious Gear Buyer Audience
Saved segment
Gear Launch Kit
Everything the new pack needs to go live, in your brand voice.
- Brand DNA set
The prompt
We're launching the new trail pack on 15 September. Write the announcement email and three social posts in our brand voice, and generate a hero image to go with them.
Run in AIRAGear Launch Kit
Copy set with a hero image
Enthusiast Creator Finder
The creators your buyers already watch, with the reason they fit.
- Web search on
The prompt
Find ten YouTube creators in the trail running space whose audience fits our product. Put them in a table with the channel, subscriber count, and one line on why they're a fit.
Run in AIRAEnthusiast Creator Finder
Table in chat
A controlled path from order to action
Protect customer records without hiding the proof.
Workspace isolation keeps each organization's data apart. Clear evidence and a required approval step keep the final decision with your team.
- Organization-level workspace isolation
- Inspectible evidence for every figure
- Real orders behind purchase findings
- A named human decision before release
Enthusiast gear and considered buys