Playbook library
Every job AIRA runs, in one place.
Browse the playbooks AIRA can run across your team, use case, and industry — copy the prompt, or run it on your own data.
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30-Day Campaign Calendar
Next month's sends, planned from how the last 90 days actually performed.
- 01Read Klaviyo performance
- 02Plan 30 days of sends
- 03Build the calendar table
30-Day Campaign Calendar
Table in chat
- Klaviyo connected
- Data access on
The prompt
Look at how our Klaviyo campaigns performed over the last 90 days, then build me a 30-day campaign calendar for next month. Give it to me as a table with the date, campaign type, audience and subject line angle for each send.
Run in AIRATeam
- Marketing
Use case
- Campaign Management
- Automation
Industry
- Retail & eCommerce
- Health, Beauty & Wellness
- Fashion & Apparel
Competitive Analysis
How a competitor positions, prices, and targets, read from their own pages.
- 01Read the competitor's site
- 02Compare positioning
- 03Build the one-pager
Competitive Analysis
Interactive one-pager
- Web search on
The prompt
Read triplewhale.com and their pricing page, then build me an interactive one-pager comparing how they position themselves against how we do — what they lead with, who they target, and where their pricing sits.
Run in AIRATeam
- Marketing
- Sales
- Founders & Execs
Use case
- Research
Industry
- Agencies
- Partners & Integrators
Customer Segment Builder
Describe the group, see the count, then decide whether to save it.
- 01Translate the description
- 02Count matching customers
- 03Show the save card
Customer Segment Builder
Saved segment
- Any source connected
- Data access on
The prompt
Build a segment of customers who have spent over $500 in the last twelve months and accept marketing. Show me how many match before I save it.
Run in AIRATeam
- Marketing
- Data & Analytics
Use case
- Data Analysis
Industry
- Retail & eCommerce
- Sports & Entertainment
- Outdoor & Sporting Goods
Customer Analysis Report
Repeat versus one-time buyers, their order value, and where the revenue sits.
- 01Query customer history
- 02Compare buyer groups
- 03Chart the split
- 04Write the document
Customer Analysis Report
Document with a chart
- Shopify connected
- Data access on
The prompt
Analyze our customer base over the last twelve months: how many are repeat versus one-time buyers, the average order value for each group, and which one drives more revenue. Put it in a document with a chart.
Run in AIRATeam
- Data & Analytics
- Finance
- Founders & Execs
- Customer Service
- Operations
Use case
- Data Analysis
- Reporting
Industry
- Agencies
- Partners & Integrators
Social Media Calendar
Two weeks of organic content, visuals included, queued for review.
- 01Plan two weeks of posts
- 02Generate the visuals
- 03Queue drafts in Studio
Social Media Calendar
Queued in the Studio
The prompt
Plan a two-week organic content calendar across LinkedIn, Instagram and email for our spring launch. Generate the visuals and queue everything in the Studio for review.
Run in AIRATeam
- Marketing
- Creative & Design
Use case
- Content & Creative
- Campaign Management
- AI Agents
Industry
- Fashion & Apparel
- Food & Beverage
On-Brand Meta Ads
Three ad concepts written and art-directed in your own brand voice.
- 01Pull Brand DNA
- 02Write three concepts
- 03Generate the images
On-Brand Meta Ads
Three ad concepts
- Brand DNA set
The prompt
Pull our Brand DNA, then create three Meta ad concepts for our spring collection — headline, primary text, and a 4:5 image for each.
Run in AIRATeam
- Creative & Design
- Marketing
Use case
- Content & Creative
Industry
- Fashion & Apparel
- Health, Beauty & Wellness
A/B Test Campaign Report
See which subject line patterns actually move open and click rates.
- 01Query last ten campaigns
- 02Compare subject lines
- 03Build the table
A/B Test Campaign Report
Read in chat
- Klaviyo connected
- Data access on
The prompt
Compare open and click rates across our last ten Klaviyo campaigns and tell me which subject line patterns performed best.
Run in AIRATeam
- Marketing
Use case
- Reporting
Industry
- Retail & eCommerce
Email Campaign Draft
A five-email series drafted in your voice, ready to review.
- 01Pull Brand DNA
- 02Draft the five emails
- 03Save the document
Email Campaign Draft
Saved document
- Brand DNA set
The prompt
Draft a five-email campaign for our spring collection in our brand voice: a teaser, the launch announcement, a social-proof follow-up, an objection-handler, and a last-chance send. Put the full series in a document.
Run in AIRATeam
- Marketing
Use case
- Campaign Management
- Content & Creative
Industry
- Health, Beauty & Wellness
- Food & Beverage
Weekly Performance Pulse
Last week against the week before, ready before the Monday meeting.
- 01Query week vs week
- 02Find what moved
- 03Build the one-pager
Weekly Performance Pulse
Interactive one-pager
- Any source connected
- Data access on
The prompt
Build my Monday pulse: revenue, orders and top traffic sources for last week versus the week before. Make it an interactive one-pager with the three headline numbers at the top.
Run in AIRATeam
- Founders & Execs
- Operations
- Finance
Use case
- Reporting
- Automation
Industry
- Retail & eCommerce
- Food & Beverage
Win-Back Audience
The repeat buyers who stopped, sized before you spend anything on them.
- 01Find lapsed repeat buyers
- 02Count the group
- 03Show the save card
Win-Back Audience
Saved segment
- Shopify connected
- Data access on
The prompt
Find customers who have ordered twice or more but haven't bought in the last 90 days. Show me how big that group is and save it as a segment.
Run in AIRATeam
- Marketing
- Customer Service
Use case
- Automation
Industry
- Retail & eCommerce
- Sports & Entertainment
- Health, Beauty & Wellness
Persona to Campaign Brief
A persona becomes a briefed re-engagement series your team can pick up.
- 01Load the persona
- 02Write the brief
- 03Save the document
Persona to Campaign Brief
Saved document
- A saved persona
The prompt
@persona <name> — write a campaign brief for a re-engagement email series aimed at her, and save it as a document.
Run in AIRATeam
- Marketing
- Creative & Design
Use case
- Campaign Management
- Research
- AI Agents
Industry
- Agencies
Product Launch Kit
The announcement email, the social posts, and the hero image in one pass.
- 01Pull Brand DNA
- 02Write the email and posts
- 03Generate the hero image
Product Launch Kit
Copy set with a hero image
- Brand DNA set
The prompt
We're launching the new trail pack on 15 September. Write the announcement email and three social posts in our brand voice, and generate a hero image to go with them.
Run in AIRATeam
- Marketing
- Creative & Design
Use case
- Content & Creative
Industry
- Outdoor & Sporting Goods
- Fashion & Apparel
YouTube Influencer Finder
Ten creators, their reach, and why each one fits your product.
- 01Search YouTube creators
- 02Assess audience fit
- 03Build the table
YouTube Influencer Finder
Table in chat
- Web search on
The prompt
Find ten YouTube creators in the trail running space whose audience fits our product. Put them in a table with the channel, subscriber count, and one line on why they're a fit.
Run in AIRATeam
- Marketing
- Sales
Use case
- Research
Industry
- Outdoor & Sporting Goods
- Health, Beauty & Wellness
Ask about last month
The channel read your team usually waits a week for.
Ask about last month
Read in chat
- Any source connected
The prompt
Which channel drove the most revenue last month, and what should we be doing more of?
Run in AIRATeam
- Marketing
Ask for the asset
A brand-true hero image, without opening a brief.
Ask for the asset
Generated image
- Brand DNA set
The prompt
Generate a 4:5 Instagram hero image for our spring collection in our brand style. No text, no logos.
Run in AIRATeam
- Creative & Design
Ask before the call
The account brief you meant to write on the way to the meeting.
Ask before the call
Saved document
- Web search on
The prompt
Read manscaped.com and write me a one-page account brief before my call — what they sell, who they target, and three things worth asking about.
Run in AIRATeam
- Sales
Ask what's in the warehouse
The schema question that usually costs someone an afternoon.
Ask what's in the warehouse
Read in chat
- Any source connected
- Data access on
Team
- Data & Analytics
Ask what this week is about
The themes behind the queue, not another ticket count.
Ask what this week is about
Read in chat
- Gorgias or Zendesk connected
The prompt
Pull this week's open Gorgias tickets and group them by theme so I can see what's actually going wrong.
Run in AIRATeam
- Customer Service
Ask what's about to run out
Stock read against how fast it is actually selling.
Ask what's about to run out
Read in chat
- Shopify connected
The prompt
Which products are running low on inventory relative to how fast they've been selling this month?
Run in AIRATeam
- Operations
Ask for the twelve-month view
Revenue, refunds, and net, traced back to real orders.
Ask for the twelve-month view
Document with a chart
- Shopify connected
The prompt
Chart monthly revenue, refunds and net revenue for the last twelve months, and tell me which month was the outlier.
Run in AIRATeam
- Finance
Ask for the board update
Last quarter on one page, before anyone opens a spreadsheet.
Ask for the board update
Interactive one-pager
- Any source connected
The prompt
Give me a one-page board update for last quarter: revenue, orders, new versus returning customers, and the three things that changed most. Make it an interactive one-pager.
Run in AIRATeam
- Founders & Execs