Supercharge your growth with
Persona-Driven Intelligence

Transform your siloed data into actionable insights that align your organization, inform strategies, and drive your business forward

Unlock your Audience Personas

Discover how many personas you have in your data and align them with your business objectives to maximize revenues and growth.

The Hustler: Persona 3

26-31 years old

62% male

Country:

USA

Location:

West Coast, Urban Areas

Items purchased:

28

Discounts:

20%

Key Performance Indicators:

AOV: $89

LTV: $2,491 (3 yrs)

ARPU:$39

CAC: $265

ROAS: 0.5

Interests:

Music Festivals

Childish Gambino

Football

Premiere League

Brett Favre

Bernie Sanders

New York Times

Summary:

Most effective communication and conversion channel: Instagram

B2B (Business)

The Hustler

26-31 years old / 62% male

Country:

USA

Location:

West Coast, Urban Areas

Items purchased:

120 000

Discounts:

20%

Interests:

Music

Shopping

Sport

Summary:

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Find out who's in your data

Unlock and meet your Personas to understand and action your data.

How many Customer Personas do you have?

How your customer behavior differs by Persona over the
course of their lifetime?

Which Personas are ideal - and which ones are not?

What questions are you not asking?

Featured Blog

You can read most interesting articles

Data management has exploded in the last decade as start-ups, enterprises and everything in between push forward to centralize, prioritize and optimize their data. Beyond the businesses themselves, it’s data from customers, cookies and clients. 

However Facebook, Apple and Google‘s new data privacy changes have sent shockwaves throughout e-commerce, technology and many other industries. If this is news to you, please keep reading! If not, well you're still in the right place because AccessFuel has a next generation solution that may inform and educate.


Apple Changes + Effects

IOS14’s biggest impact was the implementation of Apple Tracking Transparency and IDFA changes, an opt-in feature that limits tracking across websites and applications.

First party data has taken a hit. The user data valve has been turned off, and has changed for the foreseeable future. Advertisers, companies, and agencies, and companies, like Facebook, need to look ahead to the new future of first party data. These changes will be staying and evolving, as Apple recently released specs on iOs15, and the news that it includes a similar privacy focused feature for email tracking.

“The latest reports on IOS14 and IDFA show a opt-out rate of close to 90%...”

                         IOS 14 Opt-in Rate - Weekly Updates Since Launch. By Estelle Laziuk, Flurry Analyst.

This has left brand marketers and their agencies in a real predicament. How can they serve more effective campaigns, with personalized advertising and re-touches if they don't know who their audience is?

Facebook Changes + Effects

Aggregated Event Measurement which includes 48 Hour Delay on Reports, 24 hour only data snapshot. 

Facebook and Instagram advertisers are seeing minimal data and are unable to track any data with the IOS14 Privacy changes unless a user ops in to tracking.

Agencies and advertisers are expecting massive changes to their data strategies and Facebook and other social media advertisers come to terms with Apple's IDFA and IOS14 privacy changes. The most important question to consider is “Are you ready? Do you have a solution in place if a majority of your first party data quality significantly drops in quality?” This is a pivotal moment for advertising and consumer data privacy, and a plan is critical. 

Google’s Changes

Will start gradually blocking trackers (cookies) on its Chrome browser starting in 2023. 

Why it matters: This shows that big tech ( and by proxy big data) is taking an interest in user privacy… even if it's a bit delayed. Google is one of the biggest advertising conglomerates in the world, and this may signal the end of cookie tracking for big tech.

We know that’s a lot of information, and especially frightening if you’re in an impacted market or industry. But not all is lost!

AccessFuel has the expertise, technology, and services to help you craft an even BETTER data strategy by optimizing data with, and beyond first party and cookie data.

Let AccessFuel be your expert guide through these changes, and others that are sure to come. Whether US, Global, or Worldwide regulations, we are the data experts here to build your next generation of data strategy. Benefits and expected outcomes include:

Calculating ROI

A deep understanding of your audiences will align your organization around your audience “who” (both customers and prospective customers) and enable data-driven decision making that has a positive impact on marketing, sales and customer success - at a minimum. 

Experience increased return on ad spend, a decrease in acquisition costs and/or execute campaign testing that is built by/from your  users data FOR the user. 


Whatever KPI’s you use to measure success and growth, AccessFuels data transformation strategy will exceed those goals. Be a front runner and start a new data flow... one that attributes the WHO to the what, when, where, and why of your data and thus, your business.

Get in Touch Now to Turn on Your New and Improved Data Pipeline

Combine your siloed data and gain a unified view across your organization

Centralize all of your organization's data into one Platform for a cohesive view.

Analyze

Enrich

Data Science

Personas

Insights

Insights Tagged for Action

Data strategy

Your Data Report

Audience Intelligence

240

Your Data Points

30

New Today

45

Required

Security Threats

48

Active Threats

21

New

90

Protected

Data Monetization

80

Your Data Points

48

New

64

Required

Data Health

65

Your Data Points

29

New

48

Required

Data Leaks

27

Total

2

New

0

Goal

Despite using multiple platforms, most data-driven organizations are data rich, yet insights poor.

We don’t know who’s in our data
We don't know who's in the "room"
Because our data is siloed we don't have a single view into who are audience is - nor to extract actionable insights
We are unsure how to clean, merge and create single, "golden" records
Without data-driven change we can’t maximize revenues
Without insight we can’t change what we do or how we do it

Our Products - Your Positive ROI

AccessFuel makes getting started quick and easy. Our ‘Fuel Audits’ provide a great way to understand the ‘State of your Data Nation’.

Gain insights on where your data is at today and develop your Data Roadmap to fully optimized and monetized data.

Your Data Roadmap Journey

Discovery Audits
Connect + Unify
Verify + Enrich
Personas + Insights
Optimize + Monetize
Discovery Audits

Choose the most suitable product for your business goals or combine to gather even better results

You are here

5 steps to maximize data monetization

Data

Audience

Marketing

Sales

Security

Connect + Unify

Connect the various platforms you use to run your Data

Verify + Enrich

Verify gathered Data and create personas to get more insights about your audience

Personas + Insights

Unlock Personas to understand which are the most profitable and  gain insights on how to most effectively communicate

Optimize + Monetize

Keep the entire organization up-to-date,   informed and making data-driven decisions through continuous integrations and your dashboards

Data audit

Understand the state of your data - including it’s health and gaps. Establish a baseline for your data’s health.

Learn More

Marketing audit

Gain an understanding of how to reach and convert your ideal customers - and acquire more of them

Learn More

How it works— The Data Transformation & Monetization Process

1
Connect + Unify

Connect data from the various platforms you use to operate your business and Unify this siloed data in a central location. Then the data transformation process can begin – from raw, siloed data to sales, marketing and operational intelligence.

2
Verify + Enrich

Verify the data you have to ensure it’s accurate and up-to-date. Then supercharge it by enriching the data that truly matters (demographic, psychographic, social, affinity and company) to out perform your marketing and sales activities.

3
Personas + Insights

Unlock Personas and understand which ones are best aligned with your companies goals and objectives, planning, communicating and conversion. Insights behind the most profitable Personas enable optimized planning, communicating and monetizing.

4
Action + Monetization

Now it’s time to put your Audience Intelligence and data insights to work. It’s time to take action and grow marketing and sales activities. Knowing your audience means more revenue.

Who We Serve

Organizations who engage audiences in both the physical and virtual worlds see value in audience intelligence.

Benefits
Marketing
Spend less with a better ROI by focusing on the users you actually want.
Sales
Hand-off actionable personas for every single sales account and activate discounts and re-touches before the client even knows they want it.
Content
Streamline your content management and creation with targeted, specific campaigns focused on the users you actually want 
Experience
Increase and optimize conversion and retention rates. Find new, lookalike audiences with ease.

Send the right message to the right people on the right channel with the right promotion.
Operations
Increase and optimize conversion and retention rates. Find new, lookalike audiences with ease.

Send the right message to the right people on the right channel with the right promotion.

Get your Data Health Report

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Your 21 point data scan has unlocked...

Top 3 Concerns

The following levels of seniority benefit:

All internal and external stakeholders benefit by looking at the same, unified data to make truly informed, data driven decisions.

Executives
Managers
Tactical
Partners

What people are saying

Grant W. Graves
Curator, TEDxSantaMonica

“ Makes you feel as if you have been blindfolded. They have provided me with an insight into who we are; our community is our existence and purpose. They have provided insights and information that I did not know are possible and would not have known to ask for. The insights have transformed how I am able to connect to our audience and greater community. ”

Adrian Roup
Director of Sponsorships, TEDxSanta Monica

“ The service is the game-changer. Laser-accurate data that is relevant and brilliantly contextual makes our job of selling sponsorships and earning repeat attendances easy. ”

Christen da Costa
Reach Festival

“ They were timely, professional, and acted as a true partner. AccessFuel surfaced prospective sponsors and partners in our data that went unnoticed. Our partnership definitely will be long term. ”

Trusted by companies around the world