Supercharge your growth with
Persona-Driven Intelligence

Transform your siloed data into actionable insights that align your organization, inform strategies, and drive your business forward

Unlock your Audience Personas

Discover how many personas you have in your data and align them with your business objectives to maximize revenues and growth.

The Hustler: Persona 3

26-31 years old

62% male

Country:

USA

Location:

West Coast, Urban Areas

Items purchased:

28

Discounts:

20%

Key Performance Indicators:

AOV: $89

LTV: $2,491 (3 yrs)

ARPU:$39

CAC: $265

ROAS: 0.5

Interests:

Music Festivals

Childish Gambino

Football

Premiere League

Brett Favre

Bernie Sanders

New York Times

Summary:

Most effective communication and conversion channel: Instagram

B2B (Business)

The Hustler

26-31 years old / 62% male

Country:

USA

Location:

West Coast, Urban Areas

Items purchased:

120 000

Discounts:

20%

Interests:

Music

Shopping

Sport

Summary:

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Find out who's in your data

Unlock and meet your Personas to understand and action your data.

How many Customer Personas do you have?

How your customer behavior differs by Persona over the
course of their lifetime?

Which Personas are ideal - and which ones are not?

What questions are you not asking?

Featured Blog

You can read most interesting articles

While the evolution of humans (“Man”) took approximately 6 million years, the evolution of Customer Personas has happened much faster - over the past decade. The availability of data has made this possible, and continues to evolve as organizations (both internal and external) make sense of their big data in an effort to make it more understandable and actionable. This process of change shows the demographic, psychographics and behavioral traits of people (consumers) and provides greater insights today than ever before… assuming one has the capabilities to unlock them.

How the evolution of data compares to the evolution of Man.

Using a data-science approach to better understanding customers, the evolution began:

  1. Clusters: identifying patterns in the data
  2. Archetypes: a statement around a pattern of behavior
  3. Segments:
  4. Personas: by connecting existing first party data, and combining it with the right, new second and third party data, a much deeper understanding of customers was “born”


At AccessFuel, we call them Audience Personas - comprised of both (customer personas and prospective customer personas (every organization is sitting on conversion opportunities, that if understood better, is a very low cost way of acquiring, well converting, new customers).

Once the customers (the Personas) are deeply understood (demographics, psychographics, interests, etc) actionable insights can be derived and applied to various forms of “intelligence”, including behavioral, experiential.

The Result:


The value of creating Personas includes:

  1. A deep understanding of the customer WHO 
  2. Organizational alignment by department, goals, objectives and KPI’s
  3. The ability to Audience “shape”
  4. Marketing growth
  5. Sales growth

To learn more, and begin creating your Persona-driven intelligence, get in touch.


Combine your siloed data and gain a unified view across your organization

Centralize all of your organization's data into one Platform for a cohesive view.

Analyze

Enrich

Data Science

Personas

Insights

Insights Tagged for Action

Data strategy

Your Data Report

Audience Intelligence

240

Your Data Points

30

New Today

45

Required

Security Threats

48

Active Threats

21

New

90

Protected

Data Monetization

80

Your Data Points

48

New

64

Required

Data Health

65

Your Data Points

29

New

48

Required

Data Leaks

27

Total

2

New

0

Goal

Despite using multiple platforms, most data-driven organizations are data rich, yet insights poor.

We don’t know who’s in our data
We don't know who's in the "room"
Because our data is siloed we don't have a single view into who are audience is - nor to extract actionable insights
We are unsure how to clean, merge and create single, "golden" records
Without data-driven change we can’t maximize revenues
Without insight we can’t change what we do or how we do it

Our Products - Your Positive ROI

AccessFuel makes getting started quick and easy. Our ‘Fuel Audits’ provide a great way to understand the ‘State of your Data Nation’.

Gain insights on where your data is at today and develop your Data Roadmap to fully optimized and monetized data.

Your Data Roadmap Journey

Discovery Audits
Connect + Unify
Verify + Enrich
Personas + Insights
Optimize + Monetize
Discovery Audits

Choose the most suitable product for your business goals or combine to gather even better results

You are here

5 steps to maximize data monetization

Data

Audience

Marketing

Sales

Security

Connect + Unify

Connect the various platforms you use to run your Data

Verify + Enrich

Verify gathered Data and create personas to get more insights about your audience

Personas + Insights

Unlock Personas to understand which are the most profitable and  gain insights on how to most effectively communicate

Optimize + Monetize

Keep the entire organization up-to-date,   informed and making data-driven decisions through continuous integrations and your dashboards

Data audit

Understand the state of your data - including it’s health and gaps. Establish a baseline for your data’s health.

Learn More

Marketing audit

Gain an understanding of how to reach and convert your ideal customers - and acquire more of them

Learn More

How it works— The Data Transformation & Monetization Process

1
Connect + Unify

Connect data from the various platforms you use to operate your business and Unify this siloed data in a central location. Then the data transformation process can begin – from raw, siloed data to sales, marketing and operational intelligence.

2
Verify + Enrich

Verify the data you have to ensure it’s accurate and up-to-date. Then supercharge it by enriching the data that truly matters (demographic, psychographic, social, affinity and company) to out perform your marketing and sales activities.

3
Personas + Insights

Unlock Personas and understand which ones are best aligned with your companies goals and objectives, planning, communicating and conversion. Insights behind the most profitable Personas enable optimized planning, communicating and monetizing.

4
Action + Monetization

Now it’s time to put your Audience Intelligence and data insights to work. It’s time to take action and grow marketing and sales activities. Knowing your audience means more revenue.

Who We Serve

Organizations who engage audiences in both the physical and virtual worlds see value in audience intelligence.

Benefits
Marketing
Spend less with a better ROI by focusing on the users you actually want.
Sales
Hand-off actionable personas for every single sales account and activate discounts and re-touches before the client even knows they want it.
Content
Streamline your content management and creation with targeted, specific campaigns focused on the users you actually want 
Experience
Increase and optimize conversion and retention rates. Find new, lookalike audiences with ease.

Send the right message to the right people on the right channel with the right promotion.
Operations
Increase and optimize conversion and retention rates. Find new, lookalike audiences with ease.

Send the right message to the right people on the right channel with the right promotion.

Get your Data Health Report

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Your 21 point data scan has unlocked...

Top 3 Concerns

The following levels of seniority benefit:

All internal and external stakeholders benefit by looking at the same, unified data to make truly informed, data driven decisions.

Executives
Managers
Tactical
Partners

What people are saying

Grant W. Graves
Curator, TEDxSantaMonica

“ Makes you feel as if you have been blindfolded. They have provided me with an insight into who we are; our community is our existence and purpose. They have provided insights and information that I did not know are possible and would not have known to ask for. The insights have transformed how I am able to connect to our audience and greater community. ”

Adrian Roup
Director of Sponsorships, TEDxSanta Monica

“ The service is the game-changer. Laser-accurate data that is relevant and brilliantly contextual makes our job of selling sponsorships and earning repeat attendances easy. ”

Christen da Costa
Reach Festival

“ They were timely, professional, and acted as a true partner. AccessFuel surfaced prospective sponsors and partners in our data that went unnoticed. Our partnership definitely will be long term. ”

Trusted by companies around the world