Data analysis
Ask in plain language. Get answers backed by real SQL.
Ask AIRA about customers, orders, campaigns or site behavior without writing a query. It runs SQL against your connected data and explains the result in business terms.
Find the right solution
Keep analysis in Chat and production in its place.
Start with the question you need answered. Move approved findings into content production or a repeatable workflow only when the job calls for it.
Data question
Chat
Describe the customers, orders or campaigns you want to understand. AIRA writes and runs the query, then returns the result with its supporting evidence.
Approved content
Studio
Draft and queue campaign content after your team has chosen the finding or audience to use. Studio handles production and review, not data analysis.
Repeat analysis
Workflows
Place recurring query, document and approval steps in a fixed sequence. Use a checkpoint when someone needs to confirm the result before the next step.
Describe a customer group
State the audience in ordinary words, such as repeat buyers of a product. AIRA translates the request into criteria and shows the matching count.
Compare repeat and one-time buyers
Review customer counts, order value and revenue for each group in a document with a chart.
Examine campaign and flow results
Ask about Klaviyo sends or flows and inspect the query used to retrieve the relevant results.
Connect behavior to customer activity
Use GA4 behavior alongside Shopify customer and order data to answer a defined business question.
Save the useful result
Keep the outcome as a segment, document or interactive one-pager after your team has reviewed the evidence.
Query-backed answers
You can inspect how each answer was calculated.
AIRA shows the path from your question to the returned result. The explanation stays tied to the records used in the calculation.
- Each analysis starts with a real query against the connected source.
- Order and revenue totals retain a path to their underlying Shopify orders.
- Segment logic and its current count are visible before you save the audience.
- Your team approves any document, one-pager or campaign input that leaves analysis.
Workflows & demos
Follow the analysis from question to saved work.
Customer Segment Builder shows how a described group becomes reviewed criteria and a count. Customer Analysis Report shows how buyer groups, order value and revenue become a document with a chart.
Customer Segment Builder
Describe the group, see the count, then decide whether to save it.
- Any source connected
- Data access on
The prompt
Build a segment of customers who have spent over $500 in the last twelve months and accept marketing. Show me how many match before I save it.
Run in AIRACustomer Segment Builder
Saved segment
Customer Analysis Report
Repeat versus one-time buyers, their order value, and where the revenue sits.
- Shopify connected
- Data access on
The prompt
Analyze our customer base over the last twelve months: how many are repeat versus one-time buyers, the average order value for each group, and which one drives more revenue. Put it in a document with a chart.
Run in AIRACustomer Analysis Report
Document with a chart
Controlled data access
Analysis stays within the correct workspace.
Connected records are handled in the workspace they belong to. Brand and review controls remain attached when a finding becomes customer-facing work.
- One organization's queries and results are separated from every other organization.
- Brand DNA provides approved context when analysis informs generated copy or visuals.
- A human decides whether a result is saved, shared or used in a campaign.
- The query, criteria and source records preserve the result's provenance.
Ask your first question