AI agents
Give each specialist the context for its job.
Use AIRA for focused research, analysis, planning and creative work without rebuilding the business context each time. Brand DNA, connected data and workspace history keep the work relevant to your organization.
Find the right solution
Assign the specialist job to the surface built for it.
AIRA handles contextual analysis and creation in Chat. Studio manages reviewed campaign production, while Workflows coordinate specialist steps that repeat.
Specialist task
Chat
Ask AIRA to act on a focused research, analysis, planning or creative brief. It can use connected data, workspace context and Brand DNA to produce the requested work.
Production queue
Studio
Take an approved brief and prepare campaign copy or visuals for human review. Studio does not inspect data or make analytical decisions.
Specialist sequence
Workflows
Arrange several focused jobs in order, such as persona development followed by a campaign brief. Add approval before the next specialist step begins.
Keep workspace context with the task
AIRA can use the organization's connected sources, saved segments, documents and Brand DNA when completing a focused job.
Assign a customer analysis job
Ask for a defined customer comparison or segment and receive the supporting query, criteria and count.
Assign a research job
Request competitor, account or persona research and keep the findings in a document or interactive one-pager.
Assign a campaign planning job
Turn an approved persona and business context into a campaign brief or social content calendar.
Assign a brand creative job
Generate copy and images from the approved brief, then send selected work to Studio for review.
Context with proof
Specialist work remains accountable to the data.
AIRA uses connected evidence for factual claims and keeps generated material identifiable. Your team can review both the work and its basis.
- Analytical statements originate from real queries against the specialist's connected sources.
- Order and revenue claims remain traceable to the commerce records used.
- Specialist-built segments expose their logic and customer count before saving.
- Someone on your team approves every outward-facing result from the workspace.
Workflows & demos
See specialists hand work through a controlled process.
Social Media Calendar and Persona to Campaign Brief show focused jobs passing from context to creation. The demonstrations make the handoffs and human checkpoints visible.
Social Media Calendar
Two weeks of organic content, visuals included, queued for review.
The prompt
Plan a two-week organic content calendar across LinkedIn, Instagram and email for our spring launch. Generate the visuals and queue everything in the Studio for review.
Run in AIRASocial Media Calendar
Queued in the Studio
Persona to Campaign Brief
A persona becomes a briefed re-engagement series your team can pick up.
- A saved persona
The prompt
@persona <name> — write a campaign brief for a re-engagement email series aimed at her, and save it as a document.
Run in AIRAPersona to Campaign Brief
Saved document
Context boundaries
Specialists work only with the context you provide.
Organization data and generated work remain inside their assigned workspace. Approval and provenance follow the result through each handoff.
- A specialist task is limited to the data and materials in its organization workspace.
- Brand DNA carries the organization's own voice into copy and visual generation.
- People control whether specialist output advances to Studio or external use.
- Connected sources, queries, briefs and generated results preserve the work's origin.
Give AIRA a focused job