Snapshot

Client: Leading Licensed Decor & Custom Graphics Brand

Industry: Consumer Products (eCommerce)

The Challenge: Fragmented Workflows Slowing Product Velocity

A well-known consumer brand offering licensed sports decor and custom graphics was facing major inefficiencies in how they managed their extensive product catalog. With thousands of SKUs across formats, sizes, and customization options, launching new products and updating existing ones had become a bottleneck.

Key issues included:

• Manual Uploads Across Disparate Tools: Product setup required multiple handoffs and was spread across different apps, increasing the risk of errors and delays.

• Variant & SKU Complexity: Managing combinations of product dimensions, materials, and prices lacked structure, slowing scale and merchandising.

• Unstructured Metadata: Critical SEO and merchandising fields—like tags, titles, and descriptions—were inconsistent and labor-intensive.

• Image Management Gaps: Organizing images for multi-variant products was time-consuming and lacked validation.

• No Central Source of Truth: Teams operated in silos with no unified platform to manage product data end-to-end.

The Solution: AF’s AI-Native PIM Built for Scale and Speed

AccessFuel deployed a fully custom AI-native PIM system, designed to eliminate manual effort, reduce redundancies, and accelerate product launches. Powered by AF’s Growth Operating System and a network of specialized AI agents, the tool became a central workspace for clean, structured, and scalable product management.

Key Capabilities Delivered:

• Bulk Product Uploads: Launch dozens of products at once using structured templates and streamlined workflows.

• AI-Generated Metadata: Titles, tags, descriptions, and SEO fields generated automatically and refined using brand-aligned AI models.

• Dynamic SKU Logic: Automatic SKU creation based on configurable logic tied to product attributes.

• Smart Tagging & URL Automation: Automated URL structures and tag recommendations to boost on-site search and conversion.

• eCommerce Platform Integration: Direct publishing to the brand’s storefront — no intermediary tools or duplicative data entry.

• Image Handling for Variants: Clean association of images to variant types, improving quality control and merchandising consistency.

• Team Permissions & Audit Trails: Granular access control and full product history tracking to improve collaboration and accountability.

The Outcome: Cleaner Catalog, Smarter Merchandising, Faster Launches

The new PIM tool has transformed the brand’s internal operations. With structured workflows and AI assistance, the team dramatically reduced manual tasks and gained strategic control over the catalog.

“The automation of metadata, tags, and SKUs alone is saving us countless hours each month. This is what scalable operations look like.”

Key Results:

• 400% Faster Time-to-Launch: Bulk creation and auto-generated fields dramatically reduced go-to-market friction.

• +30% SKU Volume Growth: Team capacity increased, enabling more frequent and strategic product launches.

• ~50% Catalog Consolidation: AccessFuel helped the brand remove or combine nearly half of its live product pages — making inventory easier to manage, sunsetting underperforming SKUs, and aligning the catalog for better SEO and GEO performance.

• Improved Discovery & Conversion: With more structured content and fewer redundant listings, product pages load faster, rank better, and convert more effectively.

📖 Explore our blog post: SEO is Dead. Long Live GEO.

Next Steps: Iterating with Intelligence

Ongoing collaboration includes:

• Variant Generator Expansion: Adding multi-variant logic for size, material, and pricing matrices.

• Content Quality Feedback Loops: Human-in-the-loop AI tuning for brand voice and SEO consistency.

• Predictive Catalog Intelligence: AI recommendations on which products to launch, update, or retire — based on real-time performance signals.