Why Smart Teams Start with a Data Health Report (DHR)
Ad costs are up. ROAS is down. And most eComm marketers are flying blind.
You’ve optimized your creative. You’ve tested audiences. Maybe you’ve even switched agencies.
But you’re still not seeing the returns you expected.
The truth?
It’s not your ads. It’s your data.
The Hidden Problem Behind Declining Performance
Performance marketers today face a brutal paradox:
Customer acquisition costs (CAC) are higher than ever.
Audience quality is inconsistent and degrading.
Match rates on platforms like Meta are quietly eating your budget.
Why? Because most brands are building campaigns using incomplete, outdated, or low-quality data.
If you’re targeting based on 60% of what you think you know about your customers — and ignoring the rest —
you’re leaking ROAS by the minute.
So… What Are Top Brands Doing Differently?
They’re starting with something simple, fast, and surprisingly powerful:
A Data Health Report (DHR).
Before they scale spend…
Before they brief their creative teams…
Before they run another A/B test…
They run a DHR — a diagnostic scan that analyzes, cleans, and enriches their customer data.
What’s a DHR — and Why Does It Matter?
A Data Health Report connects to your core platforms — typically Shopify, Klaviyo, and Meta —
and identifies the gaps in your customer data infrastructure.
It’s not just a report. It’s a performance unlock.
Here’s what it does:
Cleans and deduplicates your customer records
Enriches each profile with missing attributes (location, LTV, timing signals, affinities, etc.)
Segments your audience based on real behavioral and psychographic data
Reveals hidden personas you’ve been under-targeting (or completely missing)
Shows where you’re over-saturating or misaligning spend
The Results? Tangible. Immediate. Massive.
Brands using AccessFuel’s DHR have seen:
✅ Match rate increase on Meta from 58% → 76%
✅ ROAS jump from 1.4x → 3.1x within 2 weeks
✅ Cost per lead (CPL) drop by 38%
✅ Email open rate lift of 2.3x
✅ Identification of 10k–25k untapped customers with high conversion likelihood
“We thought our data was in good shape. The DHR showed us how much we were leaving on the table. Just fixing our Meta audiences doubled our ROAS.”
— VP Growth, $25M DTC fashion brand
Why It Works: Your Ads Are Only as Good as the Data Behind Them
Creative matters. Timing matters. But nothing works if your targeting is wrong.
Running a DHR gives your marketing team three immediate advantages:
Smarter Personas
→ Target customers by behavior and likelihood to convert — not just generic segments.
Higher Match Rates
→ Meta, Klaviyo, and other platforms reward clean, enriched profiles with better delivery and cost efficiency.
Better Segmentation → Lower CAC
→ With richer data, you can run tighter audiences, personalized campaigns, and retargeting that actually converts.
It’s Free. It’s Fast. It Works.
There’s no catch.
No license fee. No long onboarding.
Just connect your data sources (Shopify, Klaviyo, Meta), and we’ll deliver a fully customized Data Health Report
showing exactly where your growth is being throttled — and how to fix it.
Most brands get their DHR within 24–48 hours.
And many take action on it within days to drive measurable performance gains.
Ready to See What You’ve Been Missing?
If you’re serious about ROAS, it’s time to get serious about your data.
👉 Request your free Data Health Report now
Because what you don’t know is costing you.
TL;DR – What to Remember
Ad fatigue isn’t your biggest problem. Bad data is.
A DHR shows exactly where your customer data is broken, missing, or underutilized.
Brands are seeing +200% ROAS, higher match rates, and lower CAC within weeks.
It’s fast. It’s free. And it’s your growth unfair advantage.