Customer intelligence for sports & entertainment
Turn every fan purchase into an audience your team can act on.
Connect point-of-sale and ecommerce orders to AccessFuel. Ask AIRA for the fan audience you need, review the criteria and customer count, then save it for your next campaign.
AIRA audience workflow
Commerce customer data connected
Point of sale
In-person orders
Ecommerce
Online orders
Ask AIRA
Build an audience of fans who bought premium team merchandise twice, spent over $300, and have not purchased in 90 days.
Audience Validation
6,284 customers
Illustrative customer count
- Product
- Premium merchandise
- Purchase history
- 2+ orders and $300+
- Recency
- Last purchase 90+ days
From purchase data to customer intelligence
Use the commerce data your fan already created.
Bring in-person and online orders into one customer view. AccessFuel syncs the data AIRA needs to analyze purchases and build audiences.
From question to audience
A segment your team can inspect before it leaves AccessFuel.
Describe the customer group in plain language. AIRA validates the criteria against your synced data and shows the customer count before your team saves anything.
- 01
Validate
Review the criteria and matched customer count.
- 02
Save
Save the audience or create a persona from the same customer group.
- 03
Refresh
Re-run the saved audience after new orders sync.
- 04
Export CSV
Prepare the reviewed audience for Klaviyo, Meta, or Google Ads.
Fan audiences grounded in purchases
Start with behavior you can prove.
01
Repeat merchandise buyers
Find customers who come back for team merchandise and give loyalty campaigns a qualified starting audience.
02
Lapsed shop buyers
Save fans whose last purchase is outside their usual buying window, then refresh the audience when new orders sync.
03
Product affinity audiences
Build an audience around the products people actually bought, from jerseys and caps to event-specific collections.
04
Game-day follow-up
Use a defined event window to find recent buyers and export the reviewed audience for the next campaign.
Where ticketing fits
Commerce explains purchases. Ticketing explains attendance.
Point-of-sale data is a strong source for merchandise and retail behavior. Ticket sales, seat class, entry, renewals, and hospitality require data from the system that owns those records.
Connected app
Eventbrite
Review events, attendees, orders, ticket classes, and sales reports with AIRA when Eventbrite is connected.
Enterprise data path
Your ticketing and hospitality systems
Confirm the source and fields during onboarding before building ticket, seat, or renewal audiences.
Built for multi-team organizations
One organization. Separate team workspaces.
Keep each team's customer data and business context in its own workspace, then use a consistent audience workflow across the organization.
Isolated customer data
Each workspace keeps its own fans and source connections.
Team-specific context
AIRA uses the right products, campaigns, and history for each team.
Repeatable workflow
Apply the same validate, save, refresh, and export process everywhere.
Start with commerce data