Audience segmentation
Describe the customers you need. AIRA builds the audience and shows you why.
Turn a plain-language question into a customer audience your team can inspect, approve, activate, and keep current.
Your request
“High-value customers showing signs of churn”
Audience result
8,412
matched customers
Human-readable criteria
- Lifetime value above $500
- No order in the last 60 days
- Engagement down at least 40%
Supporting evidence
76% are past their expected reorder date.
Based on purchase cadence, recent engagement, and customer service history.
From question to audience
Build the segment you meant, not the filter you managed to write.
Your team describes the customer group and the business goal. AIRA resolves the identities, applies the evidence, and returns an audience that is ready for human review.
Describe
Start with the customers you have in mind.
Ask for a high-intent audience, at-risk VIPs, first-time buyers ready for a second order, or any group your team can describe.
Resolve
Find the people behind every signal.
AIRA connects identities across orders, email, browsing, and paid media so the audience reflects complete customer behavior.
Explain
See who qualifies and why.
Review the definition, customer count, supporting evidence, and exclusions before the audience goes anywhere.
Approve
Keep your team in control.
Refine the audience in plain language, approve it when it is right, and keep a clear record of the decision.
Activate
Send the audience where work happens.
Publish approved audiences to Klaviyo, Meta, Google Ads, or your team's next campaign workflow.
Monitor
Keep the audience current.
AIRA watches new behavior, refreshes membership, and surfaces meaningful changes without another manual list pull.
Ask for the outcome
Useful audiences start with business context.
AIRA combines the request with customer history and brand knowledge, then makes the reasoning visible before anything is activated.
Request
“Customers likely to buy again this month”
Evidence
Purchase cadence, product affinity, engagement, and recent intent
Next move
Lifecycle campaign in Klaviyo
Request
“High-value customers showing signs of churn”
Evidence
Historical value, expected reorder date, service signals, and declining engagement
Next move
Retention brief for review
Request
“Best customers for a new prospecting seed”
Evidence
Margin, repeat behavior, category depth, and long-term value
Next move
Approved audience in Meta and Google Ads
Built for action
Approve once. Activate everywhere it matters.
Move from evidence to execution without downloading another CSV or rebuilding the same audience in every platform.