The AccessFuel Garage

Take a look at some of the additional Tools in our Kit to find the one that gives you Supercharged Performance

Understand the WHO in your data — and align it with your business.

Audience Personas

Our experience shows that Audience Personas have the greatest impact. Built from your data beyond existing Customer Personas, Prospect Personas are highly valuable. Using Access Fuel Propriety Persona Development Matrix, we look at the optimal blend of personas to drive your business and revenue forward.

Unlock Personas

The Hustler: Persona 3

26-31 years old

62% male

Country:

USA

Location:

West Coast, Urban Areas

Items purchased:

28

Discounts:

20%

Key Performance Indicators:

AOV: $89

LTV: $2,491 (3 yrs)

ARPU:

CAC: $265

ROAS: 0.5

Interests:

Music Festivals

Childish Gambino

Football

Premiere League

Brett Favre

Bernie Sanders

New York Times

Summary:

Most effective communication and conversion channel: Instagram

B2B (Business)

The Hustler

26-31 years old / 62% male

Country:

USA

Location:

West Coast, Urban Areas

Items purchased:

120 000

Discounts:

20%

Interests:

Music

Shopping

Sport

Summary:

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Find out who's in your data

Meet your Personas and add the data you are missing to supercharge your campaigns.

How many Customer Personas do you have?

How your customer behavior differs by Persona over the course of their lifetime?

Which Personas are ideal - and which ones are not?

What questions are you not asking?

Persona-Driven Intelligence that Informs Business Decisions

Audience Personas

What you do with it

Create personas that accurately reflect the user you most want to support or research.

Expected Outcomes

A repeated, technology-enabled, real-time look into your data and users: whether you want to look at ROI attributes, donor spend, cross-market interests, or education level, AF gives you the ability to build targeted campaigns, products, and strategies based on your completely unified data. Take the guesswork out and bring the personas in.

What you do with it

Create personas that accurately reflect the user you most want to support or research.

Expected Outcomes

A repeated, technology-enabled, real-time look into your data and users: whether you want to look at ROI attributes, donor spend, cross-market interests, or education level, AF gives you the ability to build targeted campaigns, products, and strategies based on your completely unified data. Take the guesswork out and bring the personas in.

Meet your audience to inform and optimize your entire organization.

Shape your audience based on goals and objective - in real time.

What you get

Personas Identified

A bespoke development approach that accurately defines, identifies and prioritizes.

Personas Introduced

Meet your Personas.

Personas Refined

Tailor your Persona mix according to your strategy.

What you provide

Select the platforms for the data you want to better understand
Connect or upload your data to your AccessFuel Dashboard

Other AccessFuel Products

Our Other Products

The AccessFuel Tool Box

Digital Transformation

Data Monetization

Digital Blueprint

Data Security

Interested in becoming a partner?
Contact us to learn more about AccessFuel partner program!

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