On May 2nd, AccessFuel’s CEO, Rob Imrie, spoke at Tentpole’s exclusive, invite-only community about how data and Audience Intelligence is changing the landscape of live events.

In the video, he shares the power of Audience Intelligence and how knowing “who’s in the room” and “who’s in your data” grows marketing and sales efforts at events.

Enjoy the lively discussion and great questions from the audience:

If you’re in the Live Events industry, we highly recommend you join the community for some great content and connections to industry peers.

Are you using data to drive marketing, sales and production at your event? If so, let us know how by leaving a reply below.

About Tentpole:

TENTPOLE is an open network of organizers, destinations, suppliers, attendees, sponsors & exhibitors, and financiers – all with amazing backgrounds from all parts of the globe. What brings us together is a shared optimism that if better organized, the live event industry can cause radically positive things to happen.